martes

At CERN, computers to tackle the Big Bang

Still pretty much mouth open struck with their technology! You dont believe in time travel...well let me illustrate the future! 25 yrs from now. MH
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October 7, 2008 8:56 AM PDT

viernes

A List of Social Media Marketing Examples

If you still have doubts on the Social media trend, here is a post directly from Peter Kim's blog.

MH

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A List of Social Media Marketing Examples

I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.

I thought you might benefit from some of my background research on these topics. And I'd appreciate your help in curating this list by providing more details and submitting additional cases.

>> Last update: 3 October 2008
>> Total brands: 234

Examples of companies using and being used by social media marketing:

[Notice anything missing? Leave a link and description in the comments below. I'll add to the main list on a periodic basis.]

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1 Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social Media
2 Mashable's 35+ Examples of Corporate Social Media in Action
3 Forrester's Groundswell Awards, 2007 and 2008
4 Mack Collier's Company Blog Checkup Series
5 Social Brand Index - Twitter
6 Credit: Gavin Heaton
7 Credit: Philippe Deltenre
8 Credit: zeroinfluencer, David Bausola
9 Credit: Bruce Eric Anderson
10 Credit: Nick Ayres
11 Credit: Jeff Glasson
12 Credit: Luke
13 Credit: Mike
14 Credit: Robin Seidner
15 Credit: Tom Shea
16 Credit: Ed Nicholson
17 Credit: Stefan Halley
18 Credit: Tom Hoehn
19 Credit: Debbie Weil and her list of 67+ Big Brand Corporate Blogs
20 Credit: Marta Kagan
21 Credit: Paull Young
22 Credit: Kevin
23 Credit: Paul Fabretti
24 Credit: Nick Huhn
25 Credit: dominic
26 Credit: Michael Pranikoff
27 Credit: Kyle Flaherty
28 Credit: Ed Terpenning
29 Credit: Chi-chi Ekweozor
30 Credit: Lisa
31 Credit: David Bressler
32 Credit: C.B. Whittemore
33 Credit: Torley
34 Credit: David Jones
35 Credit: Keith De La Rue
36 Credit: Sean Lew
37 Credit: Tom Cummings
38 Credit: Donna Tocci
39 Credit: Adam Singer
40 Credit: Yianni Garcia
41 Credit: Matt Cronin
42 Credit: Stephen Manning
43 Credit: Jim Dietzel
44 Credit: Clayton
45 Credit: Mike
46 Credit: Kira Wampler
47 Credit: Woody Meachum
48 Credit: Lee Aase
49 Credit: Toby Bloomberg
50 Credit: Adam Denison
51 Credit: Colleen Gatlin
52 Credit: Davezilla
53 Credit: Gina
54 Credit: Marcos Fargas
55 Credit: Marianne Richmond
56 Credit: Kevin Barenblat
57 Credit: Dan Entin
58 Credit: Bruce Ertmann
59 Credit: Sean Moffitt
60 Credit: Elana Bowman
61 Credit: Dan
62 Credit: Andrew
63 Credit: James O'Connor
64 Credit: Herve Kabla
65 Credit: Sachin Agarwal
66 Credit: Lou Cuming
67 Credit: Danny Urguia
68 Credit: Kathrin Lohmann
69 Credit: Rafa
70 Credit: John Galpin
71 Credit: Ken Kaplan
72 Credit: Kathy Mandelstein
73 Credit: BJ Cook
74 Credit: John Welsh
75 Credit: Nils Koenig
76 Credit: James Finnen
77 Credit: Miko
78 Credit: Yvonne DiVita
79 Credit: Juny Lee
80 Credit: Massimo Cavazzini
81 Credit: Gunther Lie

miércoles

CRAZYY!!! CERN - Hadron Collider

The technology developed will cascade to the general public in 20 yrs...

- GBs a second are sent out around the world
- 100,000 PCs are needed to analyze the data
- Same detecting technology in a particle collider will benefit the medical industry...by detecting cancer = particle physics
- 100 mts under Geneva..
- 455 F... is the temperature that keeps everything under control..
- 18 million degrees F when the protons collide..
- 12,000 tons is what the detector weighs....
- Protons go around 10,000 times a second * 27 km diameter of the collider = 270,000 km a second = 167,770 miles a second.
- Two proton beams circulating at 99.9999991 per cent of the speed of light.


Absolutely mind boggling numbers!!! esto esta INCREIBLE!!

http://webcast.cern.ch/index.html


jueves

URLs will be an Anachronism


Very interesting topic for conversation on Jeremiah Owyang's blog
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The search box circumvents the address bar
After playing with Google's Chrome browser for the last few days, I noticed the "Address" bar, which is just called a "Box" is really a search field. Anything entered into it will deliver a webpage (it first looks at your historical activities) or renders Google search results (or search of your preference, including twitter search). As a result, it's become apparently that I no longer need to enter in URLs to my browser for 99% of all tasks.


[Chrome is a nod to the future, the address bar is really a search bar. URLs will be an anachronism]

is what I mentioned in Twitter with a flurry of agreements back from the community. Lori MacVittie expands further on the idea and agrees that like engine parts in our car, or IP addresses, they mainly go invisible as we drive to our real world or online destinations.

What's next: content to be found and served through context
I have an odd habit of counting how many TV advertisements don't have a URL somewhere in it, on average, I only count 1-2 per hour, nearly all are signaling to viewers to learn more on the web. If I'm curious about a product, I can manually enter in the URL, or do a search to find the site. Given that Google has experimented with active listening to TV programs through the mic on your computer, there's ways to serve up contextual information at any point of your TV watching experience, thinking further, when TV and the web truly marry, entering in URLs will truly be an extinct activity.

Of course, URLs will always be there, but like signs on the road, they move into the background and let you focus on what's really important –your destination.

For me, I'm happy to say good bye to URLs and move on to more contextual ways of finding, or serving information through digital spaces, the next phase of information navigation is starting.

Love to hear your thoughts:

  • 1) Will URLs go away?
  • 2) At what point will URLs be an Anachronism?
  • 3) What is needed to make this happen?
  • 4) How will be find (or be served) information in the future?
  • Can you answer the above 3 questions without saying the "S" word? (semantic), try to, it's good for ya.

    http://www.web-strategist.com/blog/2008/09/04/urls-to-be-an-anachronism/#comment-641785


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    Google Research prototypes ambient audio contextual content

    Google Research prototypes ambient audio contextual content
    by Marshall Kirkpatrick on June 8, 2006

    A team from Google Research has developed a prototype system that uses a home computer's internal microphone to listen to the ambient audio in a room, determine what is being watched on TV and offer web-based supplemental information, services and shopping contextual to each program being watched. It's strange, but it sounds like it works and people might really like it. There's no indication yet whether or when this could be available as a service.

    Google Research team members Michele Covell and Shumeet Baluja along with Michael Fink of the Hebrew University of Jerusalem's Center for Neural Computation were given the best paper award for their report on the system at the the Euro ITV (interactive television) conference last week. ("Social- and Interactive-Television Applications Based on Real-Time Ambient-Audio Identification" 10 pg PDF, see also the Google Research blog post on the paper.)

    The system compresses the captured audio into irreversible (emphasis theirs) summary statistics which are then compared to a database of mass media statistics and used to determine what the browser should display. Possible service offerings discussed in the paper fall into four categories:

    • Personalized information layers Here's what Tom Cruise is wearing in the show you are watching and here's where you can buy the same clothes in your zip code.
    • Ad hoc social peer communities If you would like to chat about this show, ten of your college friends are watching it right now as well.
    • Real-time popularity ratings Nielsen requires hardware and the results aren't available in real-time. You might want to know if there is a spike in viewers watching the show on channel 9 right now. Advertisers might want to know that too.
    • TV- based bookmarks Click to save a show or clip into your video library and there will be more than just a few shows available for watching later.

    The system requires no dedicated television-connected hardware, protects users' privacy and is technically feasible, the researchers report. Experiments with a laptop placed in the lap of a person ten feet from a television and engaged in loud conversation with some one next to them were successful in providing matching online content - when channel surfing was taken into account.

    Lest you fear that all broadcast TV is a huge data-set, the report says that ff the database of summaries holds only 32-bit descriptors of 5 second clips, then up to one year of broadcast information could be held in less than 1 GB. The researchers report that this is made much more feasible by re-runs.

    Privacy concerns were addressed in the prototype by compressing captured audio on the user's computer before transmitting summary data to the database for comparison and by offering a mute button in the program. Given Google's recent ethical issues, these privacy measures may not be enough to assuage some people.



    --
    I think computer viruses should count as life. I think it says something about human nature that the only form of life we have created so far is purely destructive. We've created life in our own image.
    - Stephen Hawking

    viernes

    Empire Strikes Barack

    lunes

    More Facebook Advertisers Bail From Beacon. Plus, New Concerns.

    Erick Schonfeld - December 3 2007

    The backlash against Facebook’s Beacon advertising program just gets worse every day. First, advertising partner Coca-Cola got cold feet over privacy issues. Now Overstock is bailing from the program, and Travelocity is having doubts. What’s more, all of this lack of confidence from the major advertising partners Facebook launched with is coming after it revised its policy to make Beacon opt-in instead of opt-out.

    Beacon is a social form of advertising that shares your purchases or other actions you take on an advertiser’s site with all your friends on Facebook through their News Feeds. What has privacy advocates up in arms, and advertisers skittish, about Beacon is the way it seems to be spying on you as you surf the Web and then, on top of that, reporting what you just did to everyone you know.

    This objection was doubly true when Beacon was being forced down every Facebook member’s throat whether they wanted to be tracked this way or not. And it was the main reason that MoveOn.org made killing Beacon its Cause Du Jour. Since then, Facebook has addressed most of the initial concerns by wisely forcing people to deliberately and repeatedly choose to participate. But there are still some serious issues with the way the whole system works technologically.

    facebook-beacon-nyt.png

    According to one security engineer’s analysis, Beacon partners transmit data to Facebook in bulk about members who visit their site. This is true even for those who opt out of Beacon by clicking on “No Thanks” when asked if the data can be shared with Facebook. The data is sent anyway. Facebook clarifies that it does not do anything with this opted-out data, and in fact deletes it from its servers. But the deletion occurs on Facebook’s servers, not the advertisers’. [Update: It gets even worse. Beacon partners are sending data indiscriminately about every single visitor to their sites back to Facebook, whether or not those people are even Facebook members. This includes very detailed user behavior. Again, Facebook says it deletes most of this data. But what are the partner sites thinking? They might as well be giving Facebook access to their bank accounts.]

    From a technology perspective, it is much more efficient for Facebook to manage these deletions and permissions. Most advertisers don’t want to shoulder the burden of figuring out who is participating and who is not. They just send all the data to Facebook and let it deal with the mess.

    But from a privacy perspective, this arrangement is all wrong. If I tell the New York Times, which happens to be a Beacon partner, that I do not want to share my travel ratings or the articles I save on the NYTimes.com with Facebook, then the New York Times should not be sending that information out to Facebook under any circumstances and trusting that Facebook will dispose of the information properly. Not to pick on the New York Times. The same is true of any advertising partner. That data should never be transmitted in the first place.

    After all, who am I going to blame if I am embarrassed by something disclosed on Facebook because it was inadvertently triggered by an action I take on another site? Well, besides myself. You can be sure it won’t just be Facebook that is going to take the heat. It will also be the offending partner site. Consumer trust is a very fickle beast.